Lifestyle

largest beer brewer in the world invests.

By: Soft Secrets, January 22, 2019

The largest beer brewer in the world.

AB InBev, is entering into a partnership with the Canadian cannabis producer Tilray. Both companies invest 50 million US dollars (that around 43.5 million euros) in a joint project that will conduct research into cannabis-based beverages. AB InBev joins a group of brewers who have made investments in the cannabis sector. Constellation Brands, known from Corona, has invested 4 billion dollars in Canopy Growth, that’s for now largest Canadian producer of medicinal marijuana.

Cannabis drink

Previously, Lagunitas, made by Heineken. Introduced in the state of California a cannabis drink. (What does alcohol and weed together to your body).

Tilray

For Tilray it is already the second deal that is announced in a short period of time. On Tuesday a collaboration with a pharmaceutical company “Novartis” was announced to distribute medicinal products based on cannabis. The North American cannabis market is booming due to the legalization of cannabis. The market would have a value of converted 54 billion euro.

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